Battle Park privacy policy

Version 1.0
Effective from: 21-07-2026
Last Reviewed: 21-07-2026

Introduction

Battle Park is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, why we collect it, how we use it, how we keep it secure and the rights you have regarding your personal information.

Battle Park is operated by Axes and Arrows Ltd.

Whenever you use our website, make a booking, contact us or visit Battle Park, you trust us with certain personal information. We take that responsibility seriously and only collect information that is necessary to operate our business, provide our services and meet our legal obligations.

By using our website or making a booking with Battle Park, you acknowledge this Privacy Policy.

If you have any questions about how we use your personal information, please contact us using the details at the end of this document.

1. Who We Are

Battle Park is operated by Axes and Arrows Ltd.

For the purposes of UK data protection legislation, Axes and Arrows Ltd is the Data Controller responsible for deciding how and why your personal information is processed.

Our aim is to collect only the information that is necessary to provide our services safely, efficiently and professionally.

2. What Information We Collect

The information we collect depends on how you interact with Battle Park.

Booking Information

Our bookings are handled by Book The Event who collect the details below solely for the stated purposes. Visit the Book The Event website to view their privacy policy.

Your name
Your email address
Booked activities, dates and times of bookings

This information allows us to:

Confirm your booking
Send booking confirmations
Contact you if we need to discuss your booking
Manage your visit

Contact Form

If you contact us through our website, we collect:

Your name
Your email address

We use this information solely to respond to your enquiry.

Visitor Check-in

When you arrive at Battle Park, you will complete the check-in process using our digital kiosk.

During check-in we record:

The name of every participant
Whether each participant is under 18 years of age
Completion of the required participation waiver
Any consent choices relating to photography and marketing where applicable

We collect only the information necessary to safely manage your visit and maintain accurate attendance records.

Battle Park does not collect dates of birth for participants during the check-in process.

Marketing Preferences

Where you choose to receive marketing communications, we record your consent so that we can contact you with news, offers and updates relating to Battle Park.

You may withdraw your consent at any time.

Website Usage

When you visit our website, certain technical information may be collected automatically.

This may include:

IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
Referring website
General usage information

Much of this information is collected through cookies and analytics tools to help us improve the performance of our website.

This information does not normally identify you personally.

3. How We Collect Your Information

We collect personal information in several ways.

Directly from you

Including when you:

Make a booking
Complete a contact form
Subscribe to marketing communications
Complete your visitor check-in
Complete your participation waiver
Contact us by email

Automatically

Certain technical information is collected automatically when you use our website through cookies and website analytics.

This helps us understand how visitors use our website and enables us to improve the user experience.

During Your Visit

Information may also be collected when you arrive at Battle Park and complete the digital check-in process before participating in activities.

4. How We Use Your Information

We only use your personal information where we have a lawful reason to do so.

Your information may be used to:

Process and manage your booking.
Confirm your reservation.
Communicate important information relating to your visit.
Operate the visitor check-in process.
Maintain attendance records.
Manage participation waivers.
Respond to enquiries.
Improve our website and customer experience.
Send marketing communications where you have provided consent.
Meet our legal, regulatory and insurance obligations.
Protect the safety of visitors and staff.
Prevent fraud and misuse of our services.

We will never sell your personal information to third parties.

5. Booking System & Visitor Check-in

Battle Park uses a bespoke online booking and visitor management system designed specifically for the operation of the park.

When you make a booking, your personal information is stored securely within this system.

Personal information is encrypted and protected using multiple layers of security to reduce the risk of unauthorised access.

Upon arrival at Battle Park, visitors complete a digital check-in process using a tablet located at the reception kiosk.

During this process, participants:

Enter their booking reference.
Confirm participant names.
Indicate whether a participant is under the age of 18.
Complete the required participation waiver.
Record any applicable consent choices.

The information collected during check-in enables Battle Park to safely manage visitors throughout their experience and maintain appropriate attendance records.

Only authorised personnel are permitted access to this information.

6. Photography & Video

Battle Park may capture photographs and video recordings during activities for promotional, marketing and business purposes.

These images may be used on:

The Battle Park website
Battle Park social media channels
Printed promotional material
Online advertising
Other Battle Park marketing publications

Your privacy is important to us. During the digital check-in process, participants will be given the opportunity to indicate whether they consent to being photographed or filmed for promotional purposes.

Where consent is not given, Battle Park will take all reasonable steps to ensure that individuals are not intentionally included in promotional photographs or video recordings.

Please be aware that it may not always be possible to avoid incidental inclusion in wider crowd or landscape photographs taken in public areas of the park.

Visitors are welcome to take photographs and videos for personal use, provided doing so does not interfere with the safe operation of activities or the privacy of other visitors.

7. Marketing Communications

Battle Park will only send marketing communications where you have given your consent or where we are otherwise permitted to do so under applicable legislation.

Marketing communications may include:

News about Battle Park
New activities
Special offers
Seasonal events
Competitions
Other information we believe may be of interest

You are under no obligation to receive marketing communications.

If you choose to receive marketing, your consent will be recorded during the booking process.

You may withdraw your consent at any time by:

Clicking the unsubscribe link included in our marketing emails; or
Contacting Battle Park directly.

Once consent has been withdrawn, we will stop sending marketing communications as soon as reasonably practicable.

Please note that withdrawing marketing consent does not affect essential communications relating to existing bookings.

8. Payment Processing

All online payments made through Battle Park are processed by Square.

Battle Park does not receive, process or store your full payment card details.

Payment information is handled securely by Square in accordance with their own privacy and security policies.

If you would like further information regarding how Square processes personal information, please refer to Square's own Privacy Policy.

9. Sharing Your Information

Battle Park respects your privacy and will never sell your personal information.

We will only share your information where necessary to operate our business or where we are legally required to do so.

Examples include:

Payment providers who process transactions on our behalf.
Website hosting providers.
Booking system providers.
Professional advisers such as accountants, insurers or legal advisers where necessary.
Government bodies, law enforcement agencies or regulators where disclosure is required by law.

Where third-party providers process information on our behalf, they are required to handle your information responsibly and in accordance with applicable data protection legislation.

We only share the minimum amount of information necessary for the relevant purpose.

10. Website Hosting

The Battle Park website is hosted by Wix.

As our website hosting provider, Wix may process certain technical information relating to visitors in order to provide secure and reliable website services.

This may include information necessary to:

Deliver website content.
Protect the website against malicious activity.
Improve website performance.
Maintain website functionality.

Battle Park has selected reputable providers who operate appropriate security measures to help protect personal information.

Further information regarding Wix's privacy practices can be found within their own Privacy Policy.

11. Cookies

Like most modern websites, Battle Park uses cookies to improve your browsing experience.

Cookies are small text files placed on your device when you visit our website.

They help us to:

Keep the website secure.
Remember your preferences.
Understand how visitors use our website.
Improve website performance.
Measure the effectiveness of advertising.

Some cookies are essential for the website to function correctly.

Others help us analyse visitor behaviour so that we can improve our website and services.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings, although doing so may affect the functionality of certain areas of the website.

12. Google Services

Battle Park may use Google services to better understand how visitors use our website and to improve our online advertising.

These services may include:

Google Analytics
Google Ads
Google Reviews

These services help us understand information such as:

Which pages are most popular.
How visitors find our website.
Which advertising campaigns are most effective.
General trends in website usage.

Google may collect certain technical information through cookies and similar technologies.

This information is generally used in an aggregated form and is not intended to identify individual visitors.

Where required, Google services will only operate after appropriate cookie consent has been obtained.

For further information about how Google processes personal information, please refer to Google's own Privacy Policy.

13. Children's Information

Battle Park welcomes families and young people to participate in many of our activities.

Bookings for participants under the age of 18 should be made by a parent, legal guardian or responsible adult.

During the visitor check-in process, Battle Park records the names of all participants attending the site.

Where a participant is under the age of 18, we record only that they are under 18 years of age. We do not collect dates of birth or other unnecessary personal information relating to children.

This information is collected solely to:

Maintain accurate attendance records.
Assist with the safe operation of activities.
Meet legal and insurance obligations where applicable.

Battle Park takes the protection of children's personal information seriously and only collects the minimum information necessary for these purposes.

14. Data Security

Battle Park takes the security of your personal information seriously.

We use appropriate technical and organisational measures to help protect the information we collect against unauthorised access, loss, misuse, alteration or disclosure.

Personal information stored within our booking and visitor management system is encrypted and protected using multiple layers of security.

Access to personal information is restricted to authorised individuals who require it to carry out their duties.

While we take every reasonable step to protect your information, no method of electronic transmission or storage can ever be guaranteed to be completely secure. We continually review our systems and procedures to help maintain an appropriate level of protection.

15. How Long We Keep Your Information

Battle Park only keeps personal information for as long as it is reasonably necessary.

The length of time information is retained depends on the reason it was collected and any legal, regulatory or insurance requirements that apply.

For example, we may retain information relating to:

Bookings.
Attendance records.
Participation waivers.
Customer enquiries.
Financial transactions.
Marketing preferences.

When personal information is no longer required, it will be securely deleted or permanently anonymised where appropriate.

16. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have a number of important rights regarding your personal information.

These include the right to:

Request access to the personal information we hold about you.
Request that inaccurate or incomplete information is corrected.
Request that your personal information is deleted where there is no lawful reason for us to continue processing it.
Request that we restrict how your information is processed in certain circumstances.
Object to the processing of your personal information where applicable.
Withdraw your consent at any time where processing is based on your consent.
Request a copy of your personal information in a portable format where applicable.

If you wish to exercise any of these rights, please contact us using the details at the end of this Privacy Policy.

We may ask you to verify your identity before responding to certain requests in order to protect your personal information.

Most requests will be responded to within one month, although this may be extended where permitted by law.

If you are unhappy with how Battle Park handles your personal information, we encourage you to contact us first so that we have the opportunity to resolve your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

17. Third-Party Websites

Our website may contain links to third-party websites, including social media platforms and external service providers.

Once you leave the Battle Park website, we have no control over how those websites collect or use your personal information.

We recommend that you read the privacy policies of any third-party websites you visit.

Battle Park accepts no responsibility for the privacy practices or content of external websites.

18. Changes to this Privacy Policy

Battle Park may update this Privacy Policy from time to time to reflect changes in legislation, technology, business operations or our services.

Any updates will be published on this page together with the date of the latest revision.

Where appropriate, we may also notify customers of significant changes by email or through our website.

We encourage visitors to review this Privacy Policy periodically to ensure they remain informed about how we protect personal information.

19. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights or would like further information about how Battle Park processes your personal information, please contact us.

Battle Park
Operated by Axes and Arrows Ltd

Registered Business Address
54 Milden Road
Ipswich
Suffolk
IP2 0LB

Email
enquiries@axesandarrows.co.uk

Telephone
07888 868028

If you remain dissatisfied after contacting us, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).